If you write a blog, it's pretty safe to assume you read a few blogs. And there are blogs today for EVERYTHING and EVERY INTEREST. One blog that I have been following is called the Chief Marketing Officer, A Blog for Healthcare Marketing Executives (see, I told you a blog for everything). A recent post mentioned that a brand is what you do; not just what you say you do.
Primary Health Medical Group (PHMG) is a good example of that. Our brand represents quality health care that is convenient to our patients. And our multiple locations and experienced staff, both providers and clinic staff, embody that. Our brand is an organization that cares about the community in which we live. And our involvement in events and groups such as the Susan G. Komen Race for the Cure, Women's Celebration, and Relay For Life show we aren't just talk. Our brand is a medical group that not only cares about our patients, but also for employees. And the fact that we were nominated as one of the best places to work in Idaho among large employers (by our own employees), shows that we are on track.
At PHMG, we understand the power of our brand. But more importantly, we understand the importance of being our brand. Every day.